Guidance Guarantee to be called ‘Pension wise’
12 January 2015 At last the Guidance name is released – ‘Pension wise’ to point people in the right direction for their retirement journey Will need extensive publicity campaign to establish as trusted brand – this is not Advice Could be great opportunity for IFAs, helping customers appreciate relative value of independent advice and explaining hidden commissions Still need second line of defence or pensions passport to better protect customers Guidance brand name unveiled – ‘Pension wise – your money…